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Location: Delta Hotel Toronto Airport & Conference Centre in Toronto
Theme: Connected by Complexity & Design
April 6, 2019 – Pre-Conference Workshops (optional)
April 7 – 9, 2019 – National Leaders Conference
Learn more and register: Conference webpage 
Download the Conference Floor Plan here.

Conference Schedule:
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MarComm - Collaboration Within Network [clear filter]
Sunday, April 7
 

3:00pm

Collaboration Within Networks - Closed Session - MarComm - Crisis Communication: Is your School Prepared?
This two hour session will feature Dierdre McMurdy, principal at Navigator, one of Canada's leading high stakes public strategy and communications firms. Ms. McMurdy's impressive career spans work as a strategic communications advisor for federal Cabinet Ministers, a business editor and columnist at Maclean's magazine and the Globe and Mail, and TV host of Canada AM. Ms. McMurdy will deliver a compelling lecture and the steps our school's must take to be ready for a crisis and moderate a workshop.

Speakers
DM

Deirdre McMurdy

Principal, Navigator


Sunday April 7, 2019 3:00pm - 5:00pm
Ottawa Room

6:30pm

Marketing & Communications Network Dinner - Gusto 101
Location - Gusto 101

We are looking forward to some down time with you during our Network dinner. Please look for the Marketing and Communications Network Dinner sign in the Hotel lobby. Buses to depart at 6:30 p.m.

Sunday April 7, 2019 6:30pm - 10:00pm
 
Monday, April 8
 

3:00pm

Collaboration Within Networks - Closed Session - MarComm - Telling your school's brand story
Each of our schools is a "brand". Your school's brand is its reason for being or the promise that your school makes to its families. Your school's story shouldn't change over time, but the way we tell our story must always be refreshed. This panel discussion will showcase peer schools who have found new and interesting ways to tell their brand story. Discussion will cover where they found inspiration, how they keep their story unique to their school and which platforms are most effective for telling their story.


Monday April 8, 2019 3:00pm - 4:00pm
Ottawa Room

4:00pm

Collaboration Within Networks - Closed Session - MarComm - Using different community voices to tell your story
Sometimes, your school's story can be most powerful when it comes from a voice other than the corporate voice of the school. Storytelling by different members of a school's community can bring a level of credibility that is otherwise difficult to establish. This panel discussion will showcase peer schools who have used different community voices to great effect for their school's Discussion will cover the impact that these different voices bring to the communication, which voices are easiest to channel and which are most challenging, and how to maintain authenticity when speaking from these voices.

Monday April 8, 2019 4:00pm - 5:00pm
Ottawa Room
 
Tuesday, April 9
 

7:30am

Working Breakfast/Collaboration Within Networks - Closed Session - MarComm - Trendspotting
What "go to" sources do your marketing peers use to stay current? Hear what others have to say and share the ways you stay "in the know".

Tuesday April 9, 2019 7:30am - 8:30am
Ottawa Room